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Metafora Business Associates
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Our Background

Many prospective clients are interested in the background of a firm. On this page we describe our firm's history.

What is Metafora?

"Metafora" is Italian for "Metaphor".

Metaphor is a kind of analogy, descriptive language, rhetorical device or an figurative expression that brings something powerful to the communicating of vital points. Eg, "Making the turkeys look forward to Christmas!"

Metaphor is the most powerful and compelling device that managers use constantly.

Metaphors are everywhere in organisational life. We use them to describe the purpose of the organisation (the big picture), how the organisation will operate (like a family, like a finely tuned machine, like a flock of birds), what the role of leadership is (conducting an orchestra, steering the boat), and why the organisation must change (defeat the enemy, win the battle, capture the spoils)."

Metaphors can shake up accepted wisdom and force people to think differently, even creatively."

Our History

Metafora Business Associates is based in Singapore and has expanded its network to Australia, China, Indonesia, Malaysia, Japan, Thailand, and the United States of America.

Our firm looks forward to working with the community and sets sight to learn and grow into the future.

From the Art of War...

The art of war is of vital importance to the State.

It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

Metafora Business Associates
200 Jalan Sultan #03-46
Singapore 199018